Blockchain Adoption for Provenance and Traceability in the Retail Food Supply Chain

Blockchain has evolved as one of the disruptive technologies in landscape business. The study aims to investigate drivers consumer adoption blockchain for product origin and track trace history before making a purchase. An extended technology model (TAM) been proposed examine perspective food supply chain. Based on survey 208 retail consumers was validated using variance-based structure equation modeling. Findings emphasize significant role perceived security privacy developing trust, ease use, usefulness blockchain-enabled systems. relationship between use attitude is mediated through usefulness. strong influence intention represents interest understand provenance. Study provides vital insights successful implementation enhance chain effectiveness.